What Makes a Mobile App Successful

What Makes a Mobile App Successful?

July 10, 2018

Businesses are moving to mobile apps rapidly.  With or without a website, companies are making an endeavor to build a mobile application that can showcase all their major activities.

According to the last report of The App Date, presented last October, India alone has 27.7 million active users of apps, who download 3.8 million applications every day. The same study shows how Indians use their mobile device the longest time of day (89%) to consult apps.

These figures reflect the impact of applications -of any kind- in people's lives. One more fact: three out of ten users use the mobile every ten minutes.

Mobile devices allow the users to consult information and manage services quickly and easily. For the companies themselves it is a way to increase their sales, increase their notoriety and reduce their costs by entering an ideal environment to connect brands and consumers.

For these reasons it is essential to understand what benefits an app brings and how to develop it successfully.


What Makes a Mobile App Successful?

There is an app for everything today. Here are a few elements that make your app successful:

1. Know your customers

Customers are the foundation of any product success. Mobile apps are no exception. Mobile apps are ultimately for customers. It is crucial that before the app is built customers’ interests are kept in mind. Make sure, you answer, “Whom is this app for and what are their preferences?”

You might wonder this process only happens once the product is launched.  Are we sure about this?

What if we tell you that from features to interface, apps are dependent on your end-users. When you know your target audience, it will be easier to create an impact in the app market. In order to have a positive effect on your users, it is essential that you understand their needs.

It will not be a wrong choice, if you take time and identify your target audience’s needs and the trends in the market. This also promotes long success of your application.  Remember, the app is only successful if it achieves customer satisfaction.

2. Serve a purpose

Every product in the market resolves an issue and satisfies customers specific need. When it comes to mobile app, the success depends on your target user and how the app solves their problem. It is necessary that your app has a clear and definite solution for the users. Whether it is networking app or productivity app it should serve a purpose.

Ask yourself what is that one thing that makes your app provides an answer for. When you come to conclusion, the idea must be either an original one or that improved version of your competitors.

Successful apps often do only one thing. But, that one thing, they do it better than their competitors. For instance, Ola is an application that majorly focuses on helping individuals in finding a better transportation means within the city to reach their destination.

This remains as the primary objective of the app and aligns with it to serve people on the same interest. It simplified commuting to a location. Your mobile app strategy that fixes a problem becomes the key to success.

3. Delivering value

It is essential to take a look at your application as a method for making it unique. Mobile users are time poor, all they need is speed. Accordingly, your application must deliver genuine user value during each session to drive and gain loyalty. This value can come in utility, entertainment, lifestyle, or a scope of different areas.

An application that can be effectively used in a variety of situations with seamless features is generally most appealing. It is important to approve your application idea with research to guarantee that it is effectively delivering the value you built.

4. User-friendly

The user experience plays a crucial role when it comes to your app success. Apps are task-oriented by nature and are used to reduce processes. Users require efficiency, it's important to make your core action different from nature and easy to employ. An app that is not easy to use often results in users leaving it.

Giving users a way to follow and an action to be repeated helps the app's success. Develop a convenient interface with simple navigation based on design guidelines. Regardless of functionality, the easier it comes, the better and more successful your app will be. Check if the app flow is intuitive and find out how to easily one can use your app without guidance. Remove the features that making app usage complex.    

In the end, the app must be user-friendly, easy to navigate as well as visually appealing. If users need a lot of time in learning to use your app before they deduct value from it, they will often be lost. If your app includes simplicity, users will have no reason to look for a similar competitor app.

5. Cross-platform development

You must know the relevance of each of the main operating systems in the world. Android, from Google, is a leader with a market share of over 80%, followed by iOS with 15%. The remaining 5% is distributed by a large group of operating systems such as Windows Phone, Blackberry, Symbian, Ubuntu Touch or Firefox OS.

For all of them, a publication license is necessary. Design your application to perform best on different platforms. It makes your app reachable to all your target audience.

6. High functionality

Functionality is one of the greatest indicators of mobile application achievement. Poor application functionality can prompt a negative client encounter costing you in reduction of downloads, income and brand recognition.

Dimensional Research found that 80% of application users will just endeavor to utilize a risky, poor working application, 3 times or less. Thus, it is important that your application works impeccable.

A mobile app should also reliably perform well keeping in mind the end goal to enhance the user engagement. Your application must launch fast the first run and not keep the users waiting for long time. It is also essential that remains free of any bugs, crashes or low performance. Optimize your app for high functionality and test it constantly to ensure its performance.

7. Personalized experience

Back in the day, apps were static. They had a same design and content for everyone.  Today apps are allowing customization for everyone. Once the app is installed on the device, they change according to the preferences of the users. Based on those preferences, apps bring relevant content to user.

Users prefer to use personalized apps that meet their needs and expectation. In a survey conducted by Sitercore and Vanson on 4,500 internet users aged between 18 and more found that personalization is their primary expectation. (2016) More than one-third of the participants are waiting for content that is most relevant to them in the next three years i.e. today.

In another report carried out by CMO Council established that, “Higher response and engagement rates are the No.1 to use personalized content.” It makes it clears that to make your app successful, your apps must enable a personalized experience to your users that goes beyond customization.   

8. Updates of app

The world is evolving quickly. The technologies that you may utilize today winds up obsolete by tomorrow.  Mobile applications are always changing and it is an iterative process. In order to have the most versatile mobile application, it must be refreshed constantly to evacuate bugs and connect with users more. Guaranteeing application is progressive and giving users the most pertinent content, will hold the popularity among the audience.

9. Security

Mobile app development is constantly evolving and improving to provide more convenient ways for users across industries to access information and communicate. An app handles confidential information of users.

One of the points that generate the greatest suspicion and concern is security. Users put their trust to facilitate personal data, hence it is essential to accept a list of required permissions when downloading an application on the mobile device.

For instance, in the Healthcare Industry, the app may contain countless patient ID numbers, social security numbers, birthdates, billing information and insurance records. All this information is available across platforms on sites hosted by hospitals, insurance companies, specialists, pharmacies and other health chain services.

This sort of data is prone to criminal activities. Your mobile app must not only safeguard the users’ information, but also protect the data from being lost.

Apart from the above mentioned elements, aspects such feedback channel, well-designed icon can have an impact on the users and play a significant role in making your app successful.

In the world where processes are dependent on mobile apps, it is essential that your business has a mobile app that enables direct communication with your target audience.

Do not build just any app, build an app that meets your business requirements. Ongo Frameworks focuses on building successful apps which adheres to your business needs. Not only we build an app, but also we ensure its functionalities are well-designed to make them user-friendly and perform best.